For one year, I worked with Istituto Marangoni Miami to develop and shape their TikTok presence. Based on the brand’s voice and positioning, I crafted platform-specific strategies and led creative concept ideation. I produced content briefs and proposals tailored to TikTok, aligning with ongoing programs, activations and special events. My role also included strategic planning, and ensuring content remained consistent with the brand’s luxury voice and tone.

Istituto Marangoni Miami is a premier fashion and design school located in the heart of the Miami Design District. As the first U.S. campus of the globally renowned Istituto Marangoni, it combines Italian heritage with Miami’s vibrant culture to offer innovative programs in fashion design, styling, business, and interior design. ➡️GET TO KNOW THEM

I aim to make the onboarding process as smooth as possible for all my clients. Here’s how it went with this client:

I had a debriefing call with the client to discuss their values, brand kit, and goals from an organic social media standpoint. For Istituto Marangoni Miami, the focus was on brand awareness and follower growth.

I designed and presented an organic TikTok strategy with key content pillars aligned with the business objectives.

Once the strategy was approved, I built an impactful content calendar.

Calendar prepared with all important events and sections to highlight for the starting month.

Daily community management is being carried out to increase monthly organic engagement.