I led the launch and management of CEI's TikTok account, overseeing content creation for 1 year. My work included full content direction- content strategy and content creation. I developed and executed the TikTok social media strategy, crafted campaign concepts and managed the community. I also handled performance reporting to continuously optimize growth and engagement

Colombian Emeralds International is a trusted duty-free jewelry retailer with locations across popular island destinations. Specializing in fine jewelry and gemstones- especially emeralds. They cater to travelers and cruise passengers, offering a luxurious shopping experience and guaranteed quality. As part of the Dufry Group, they are known for their heritage, expertise, and exceptional customer service.

I aim to make the onboarding process as smooth as possible for all my clients. Here’s how it went with this client:

I had a debriefing call with the client to discuss their values, brand kit, and goals from an organic social media standpoint. For CEI, the focus was on brand awareness and community building.

I designed and presented an organic social media strategy with key content pillars, a concept deck that aligned with the business objectives.

Once the strategy + decks were approved, the concepts were executed and added into the content calendar for approval.

Calendar prepared with all important events and sections to highlight for the starting month.

Daily community management is being carried out to increase monthly organic engagement.