I led the launch and management of Etam’s TikTok account, overseeing content creation for 1 year. My work included full content direction- content strategy to influencer collaborations and content creation. I developed and executed the TikTok social media strategy, crafted campaign concepts, managed the community, supported product launches and and oversaw influencer partnerships and giveaway activations. I also handled performance reporting to continuously optimize growth and engagement.

Etam is a French lingerie and fashion brand known for its chic, affordable collections that combine comfort, style, and femininity. The store offers a wide range of lingerie, sleepwear, loungewear, swimwear, and ready-to-wear pieces, blending Parisian elegance with modern trends. Etam is recognized for its inclusive sizing, innovative fabrics, and commitment to empowering women through fashion.

I aim to make the onboarding process as smooth as possible for all my clients. Here’s how it went with this client:

I had a debriefing call with the client to discuss their values, brand kit, and goals from an organic social media standpoint. For Etam USA, the focus was on brand awareness and community building.

I designed and presented an organic social media strategy with key content pillars, a concept deck and an influencer deck that aligned with the business objectives.

Once the strategy + decks were approved, the concepts were executed and added into the content calendar for approval.

Calendar prepared with all important events and sections to highlight for the starting month.

Daily community management is being carried out to increase monthly organic engagement.