[New Project] I was walking through by Julia Arenzano[New Project] I was walking through by Julia Arenzano

[New Project] I was walking through

Julia Arenzano

Julia Arenzano

[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
Like this project

Posted Jul 27, 2026

[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing...