Heartz Brand Redesign by Julia ArenzanoHeartz Brand Redesign by Julia Arenzano

Heartz Brand Redesign

Julia Arenzano

Julia Arenzano

Heartz

How do you connect physical and digital experiences? Humans and machines? Heartz is a creative studio focused on uniting these two worlds through movement, 3D, and video production.
The brand name alludes to this connection: a neologism derived from "heart" and "hertz," something to be explored further.

Logo Redesign

2026
São Paulo, BR
As the business core is the movement, the flexibility and this liquid aspect of digital and physical, the brand icon is also dynamic:
It can change color and texture when used alone, changing from glass to leather, to plastic and whatever we want. This lets the brand show its object.
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Posted Jun 24, 2026

Redesigned the Heartz brand, focusing on a dynamic logo and unique typography.

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