Luciana Prado Beauty Brand Redesign

Luciana Prado is a Brazilian beauty designer specializing in eyebrows. Her previous logo didn't clearly communicate her purpose and needed updating. Furthermore, she used an image of Frida Kahlo as the brand icon, but didn't have the license to do so.

My job was to redesign Luciana's brand, bringing her purpose and essence into a brand that truly represented what she does and believes in.

2025

São Paulo, BR

Besides the logo, I have created all the packaging for an eyebrow product line composed of 10 products, exploring the new brand identity.

Tropical colors, illustrations that make a connection with Brazil's atmosphere, and the minimal logotype are the key elements to put this brand together.