Feminescer

A brand created with the purpose of welcoming women on their journey of self-discovery, offering therapeutic and psychological support. The brief called for a brand that embodied the feminine essence and a touch of mysticism through an iconic symbol.

The color palette was chosen to evoke balance, blending tones traditionally associated with femininity and nature.

2022

São Paulo, BR

The logo was handcrafted in a highly artisanal process, with layers and layers of adjustments. Both the icon and the typography were designed and then digitally refined to form curves. The process involved more than 10 variations and studies before the final result.