Julia Arenzano
Graphic designer and Art Director +8 years of experience.
![Cover image for [part 2] Old but Gold](https://media.contra.com/image/upload/q_auto:good,w_1100/dzfypxefhljdkycsviql.avif)
[part 2] Old but Gold Project
I published part of this series last week and feel I need to share a bit more of it. It’s a project where I decided to create unique hand-lettered designs for my favorite types of wine. After sketching them, I vectorized the designs and added illustrations, along with the finishing touch: a painting of grapes created with acrylics on canvas. If you enjoy themes related to drinks, keep an eye out for upcoming posts :)
#typography #typedesign #branding
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This is an Old But Gold Project :)
I enjoy creating work in series.
At some point in the past, I decided to create hand-lettered designs for some of my favorite types of wine.
I started with simple hand-drawn sketches on paper and later developed them into vector graphics. Then, I created Art Deco-inspired posters for each of them. I also painted the grapes myself, using acrylic paint on canvas.
This is one of them, let me know if you’d like to see the others :)
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![Cover image for [New Project]
I was walking through](https://media.contra.com/image/upload/q_auto:good,w_1100/uhbbxws1ff56id6ioqpa.avif)
[New Project]
I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
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Fashion Campaign Art Direction
Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market.
Following the Institutional campaign of the year and the non linear stories approach, for Christmas I have developed a film an photos that makes part of one big story but without sequence. The concept was a ”Get Ready and Go” photoshoot, inspired on the Get Ready short videos adding the ”Go” part.
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