Julia Arenzano
Graphic designer and Art Director +8 years of experience.
New to Contra
Julia is ready for their next project!
![Cover image for [New Project]
I was walking through](https://media.contra.com/image/upload/q_auto,w_1100/uhbbxws1ff56id6ioqpa.avif)
[New Project]
I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
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Fashion Campaign Art Direction
Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market.
Following the Institutional campaign of the year and the non linear stories approach, for Christmas I have developed a film an photos that makes part of one big story but without sequence. The concept was a ”Get Ready and Go” photoshoot, inspired on the Get Ready short videos adding the ”Go” part.
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This year I have a challenge project that makes me think with different tools. Heartz is a motion design studio and for that logo and brand design I have used my hand draw, illustrator, photoshop and a set of AI tools.
Full project here: https://juliaarenzano.com/heartz
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Talking Therapies UK | Brand Design
This is an own private practice, that provides evidence based, quality Psychotherapy services for individuals whom are seeking treatment for a range of mental health difficulties.
The solution was to create a chearful and bright brand. The icon represents the talking act but also the good feeling of share our worries. A serif typography was choosen to give more credibility once the icon is funier.
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Heartz Brand Redesign
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Luciana Prado Beauty Brand Redesign
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Liguori Seguros Branding
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Feminescer
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2026 Calendar
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