Fashion Campaign Art Direction Pátio Higienópolis

Fashion Campaign Art Direction Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market. 

Following the Institutional campaign of the year and the non linear stories approach, for Christmas I have developed a film an photos that makes part of one big story but without sequence. The concept was a ”Get Ready and Go” photoshoot, inspired on the Get Ready short videos adding the ”Go” part.