The project was to plan and execute Black Friday digital ad campaigns for BBUNDLES, a New York–based ecommerce brand. The goal was to increase holiday sales, boost brand awareness, and maximize return on ad spend (ROAS) through precision-targeted campaigns on Snapchat.

I designed a short-term, high-impact campaign strategy focused on Snapchat, targeting specific demographics in New York during the Black Friday rush. I coordinated creative production, ad testing, and performance optimization in real time to maximize engagement and clicks. The strategy emphasized conversion-driven creative and budget-efficient scaling.

💰 10% increase in sales during Black Friday campaign

📈 10% ROI achieved in just 15 days

👁️ 20% increase in brand awareness on Snapchat

🔁 +1.5% uplift in click-through rate (CTR) across campaigns

🎯 Rapid, high-impact campaign execution with measurable returns

The project was to create and run a short-term Snapchat ad campaign for a UAE-based IPTV subscription provider, targeting users across the Middle East. The goal was to drive traffic to the website and increase visibility for a premium viewing service that includes over 100,000 international and Arab channels, movies, and series in one subscription.

I developed three Snapchat ad campaigns, each designed to run for two days, focusing on visual clarity and sharp messaging to stand out in a competitive space. Since the client wasn't sure about budget or targeting, I guided them through regional best practices and recommended a phased, low-risk structure. I created ad creatives tailored for Snapchat’s single-image and video formats, optimized to grab attention quickly and push click-throughs to the site. All content was written and designed to reflect the platform's tone, short, direct, and native to regional expectations.

3 campaign concepts with audience targeting plan (Saudi Arabia, UAE, Kuwait, Bahrain, Jordan)

Custom ad creatives (image + motion-based variants),

Platform-optimized headlines and calls-to-action

Website traffic campaign setup with clear conversion goals

Daily performance monitoring and ad adjustments