Snapchat Ads
Afifa Sohail
About the Project:
The project was to plan and execute Black Friday digital ad campaigns for BBUNDLES, a New York–based ecommerce brand. The goal was to increase holiday sales, boost brand awareness, and maximize return on ad spend (ROAS) through precision-targeted campaigns on Snapchat.
Our Process / What We Did:
I designed a short-term, high-impact campaign strategy focused on Snapchat, targeting specific demographics in New York during the Black Friday rush. I coordinated creative production, ad testing, and performance optimization in real time to maximize engagement and clicks. The strategy emphasized conversion-driven creative and budget-efficient scaling.
Deliverables:
Snapchat Black Friday ad campaign strategy
Ad creatives and copy
Daily performance tracking and optimization. Post-campaign performance report and Sales and ROI analysis
Results:
💰 10% increase in sales during Black Friday campaign
📈 10% ROI achieved in just 15 days
👁️ 20% increase in brand awareness on Snapchat
🔁 +1.5% uplift in click-through rate (CTR) across campaigns
🎯 Rapid, high-impact campaign execution with measurable returns
Project #2:
About the Project:
The project was to create and run a short-term Snapchat ad campaign for a UAE-based IPTV subscription provider, targeting users across the Middle East. The goal was to drive traffic to the website and increase visibility for a premium viewing service that includes over 100,000 international and Arab channels, movies, and series in one subscription.
Our Process / What We Did:
I developed three Snapchat ad campaigns, each designed to run for two days, focusing on visual clarity and sharp messaging to stand out in a competitive space. Since the client wasn't sure about budget or targeting, I guided them through regional best practices and recommended a phased, low-risk structure. I created ad creatives tailored for Snapchat’s single-image and video formats, optimized to grab attention quickly and push click-throughs to the site. All content was written and designed to reflect the platform's tone, short, direct, and native to regional expectations.
Deliverables:
3 campaign concepts with audience targeting plan (Saudi Arabia, UAE, Kuwait, Bahrain, Jordan)
Custom ad creatives (image + motion-based variants),
Platform-optimized headlines and calls-to-action
Website traffic campaign setup with clear conversion goals
Daily performance monitoring and ad adjustments
Like this project
Posted Jul 15, 2024
Executed strategic ad campaigns that increased Black Friday sales by 10%, improved click-through rates by 1.5%, and boosted Snapchat brand awareness by 20%.
