About the Project:
The project was to plan and execute Black Friday digital ad campaigns for BBUNDLES, a New York–based ecommerce brand. The goal was to increase holiday sales, boost brand awareness, and maximize return on ad spend (ROAS) through precision-targeted campaigns on Snapchat.
Our Process / What We Did:
I designed a short-term, high-impact campaign strategy focused on Snapchat, targeting specific demographics in New York during the Black Friday rush. I coordinated creative production, ad testing, and performance optimization in real time to maximize engagement and clicks. The strategy emphasized conversion-driven creative and budget-efficient scaling.
Deliverables:
Snapchat Black Friday ad campaign strategy
Ad creatives and copy
Daily performance tracking and optimization. Post-campaign performance report and Sales and ROI analysis
Results:
💰 10% increase in sales during Black Friday campaign
📈 10% ROI achieved in just 15 days
👁️ 20% increase in brand awareness on Snapchat
🔁 +1.5% uplift in click-through rate (CTR) across campaigns
🎯 Rapid, high-impact campaign execution with measurable returns
Project #2:
About the Project:
The project was to create and run a short-term Snapchat ad campaign for a UAE-based IPTV subscription provider, targeting users across the Middle East. The goal was to drive traffic to the website and increase visibility for a premium viewing service that includes over 100,000 international and Arab channels, movies, and series in one subscription.
Our Process / What We Did:
I developed three Snapchat ad campaigns, each designed to run for two days, focusing on visual clarity and sharp messaging to stand out in a competitive space. Since the client wasn't sure about budget or targeting, I guided them through regional best practices and recommended a phased, low-risk structure. I created ad creatives tailored for Snapchat’s single-image and video formats, optimized to grab attention quickly and push click-throughs to the site. All content was written and designed to reflect the platform's tone, short, direct, and native to regional expectations.
Deliverables:
3 campaign concepts with audience targeting plan (Saudi Arabia, UAE, Kuwait, Bahrain, Jordan)
Custom ad creatives (image + motion-based variants),
Platform-optimized headlines and calls-to-action
Website traffic campaign setup with clear conversion goals
Daily performance monitoring and ad adjustments
0 likes · 41 views · Jul 15, 2024
Executed strategic ad campaigns that increased Black Friday sales by 10%, improved click-through rates by 1.5%, and boosted Snapchat brand awareness by 20%.
