Pinterest Boost for Etsy Store
Afifa Sohail
About the Project:
The project was to launch and grow the Pinterest presence for Decor Maison, a home decor e-commerce brand based in California. The goal was to drive traffic to their online store, increase product visibility, and build a consistent Pinterest content strategy to convert browsers into buyers.
Our Process / What We Did:
I created a detailed Pinterest marketing plan from scratch, including daily content scheduling, keyword-optimized pin descriptions, and curated product boards. I focused on SEO within Pinterest’s search engine, designed scroll-stopping visuals, and engaged with followers to create a loyal community. I also implemented conversion-focused CTAs and structured pins for higher click-through and save rates.
Deliverables:
Daily pin creation & scheduling
30+ SEO-optimized pins and product visuals
Branded Pinterest board organization. Built an optimized Pinterest presence with organized boards and high-ranking content
Customer support & follower engagement
Analytics tracking and performance reporting
Results:
Grew Pinterest reach from 0 to 4.64K in less than 30 days
Audience reach from 0 to 1.79K in 30 days
🔁 Drove substantial traffic to the e-commerce store through pin interaction
🛒 Improved conversion rates via high-CTR pin designs and SEO product listings
💬 Delivered responsive 24/7 customer interaction, enhancing brand trust and community growth
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Posted Jul 14, 2024
Transformed Etsy store's Pinterest presence: achieved 4.64k impressions in a month, drove 3.6k monthly visits through SEO strategies
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