ADA COMPLIANT’s Marketing Specialist
Afifa Sohail
About the Project:
The project was to boost organic visibility, social engagement, and B2B lead generation for a California-based ADA Compliant Website company. The goal was to improve their SEO, strengthen their visual brand identity, and drive traffic from LinkedIn and social media while positioning them as a trusted thought leader in the accessibility space.
Our Process / What We Did:
I developed a full-funnel marketing plan, combining organic SEO content, social engagement strategies, and B2B outreach via LinkedIn. I wrote optimized LinkedIn articles, designed a refined brand identity, and crafted content that directly aligned with the needs of accessibility-conscious buyers. I also built ad campaigns focused on increasing brand awareness with their ideal client base.
Deliverables:
SEO-optimized LinkedIn articles
Linkedin Article
Visual brand refresh
Brand Designing
Organic and paid campaign strategy
Video content
B2B outreach messaging + lead generation + Newsletters
Generating Leads
Email Marketing and Customer support
Social media content and targeting strategy
Performance tracking and analytics
Results:
🌐 +15% increase in organic website traffic
📊 Boosted engagement across platforms through targeted ads and content
🧠 Strengthened brand perception as an accessibility thought leader via LinkedIn articles
🤝 Secured multiple high-value client meetings through strategic B2B outreach
🔗 Expanded LinkedIn network and visibility, driving more inbound connection requests and partner interest
What the Client Said:
Communication was great and Afifa went the extra mile to ensure that things are perfect.
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Posted Jul 14, 2024
Developed and executed strategic LinkedIn campaigns to boost engagement, expand network, and enhance brand visibility through personalized content and effective
