ESL Jobs Social Media Management
Afifa Sohail
About the Project:
The project was to grow and optimize the online presence of a South Korea–based HR company specializing in educational recruitment across Asia. The goal was to attract high-quality teaching candidates, build credibility with international educators, and increase the company’s visibility on Facebook and LinkedIn.
Our Process / What We Did:
I built a tailored content strategy for both platforms, optimized for educators looking for international jobs. This included weekly outreach campaigns, LinkedIn job post SEO, and audience segmentation. I created and published optimized posts that aligned with search behavior, industry demand, and platform trends to keep the company in front of the right talent pool.
Deliverables:
Fully optimized Facebook & LinkedIn pages
SEO-friendly job listings with targeting filters
Ongoing content calendar with branded visuals
Weekly engagement tracking and lead reporting
Candidate-focused outreach messages
Results:
💬 80% boost in post engagement and candidate conversations
🚀 70% increase in Facebook and LinkedIn followers in just 2 months
📥 Generated 300+ qualified leads through targeted job posts and campaigns
🔍 Maintained top search visibility on LinkedIn job posts, driving consistent applicant traffic
🎯 Achieved monthly recruitment goals and significantly improved the quality of incoming candidates
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Posted Jul 15, 2024
Implemented strategic social media management and talent acquisition strategies, driving organic growth onLinkedIn and Facebook of an HR company in South Korea.
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