Branding Identity | AllyMatter

Capi Product

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About the Client

AllyMatter is an enterprise-grade knowledge and SOP management platform. It helps organizations centralize their internal processes, making them accessible, standardized, and easy to maintain.
By replacing scattered information across Google Drive, Slack, and emails, AllyMatter empowers teams to quickly locate the content they need, improve operational efficiency, and ensure compliance across departments. It’s designed to scale with growing teams and the increasing complexity of enterprise operations.

Our Role

We partnered with AllyMatter to build a cohesive and scalable digital experience, covering:
Brand Identity & Visual System
UI/UX Design for the web-based internal platform
Marketing Website Design & Development using Webflow and Framer
Strategic consulting on UX architecture and internal process flow

What We Delivered

1. Brand Identity & Visual System
Designed a clean, modern logo aligned with operational precision
Built a consistent visual system: colors, typography, and iconography
Created scalable brand guidelines for both internal and external use
2. Web App UI/UX Design
Developed an interface that centralizes SOP documents and operational knowledge
Designed filtering tools, dashboards, and quick-access content modules
Integrated permission-based access control and version tracking (audit trail)
3. Marketing Website & Interactive Prototype
Built a responsive, high-converting landing page using Webflow
Designed and developed interactive product previews with Framer
Ensured performance, SEO optimization, and content scalability

Design Highlights

Rich WYSIWYG content editor with media embedding support (images, videos, charts)
Flexible permission settings for internal, private, and public viewers
Version history with audit trail and content comparison tools
Clean, enterprise-ready interface that reduces search time and increases productivity
AllyMatter proves that even complex enterprise workflows can feel accessible, intuitive, and delightful — when backed by thoughtful design and systems thinking. We didn’t just build a product; we helped build a scalable, operational backbone.
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Posted Apr 29, 2025

AllyMatter is a powerful and intuitive documentation and SOP (Standard Operating Procedure) management platform tailored for growing startups and small to medi…

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Timeline

Nov 11, 2024 - Ongoing

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