Framer Design & Development | Relixir.ai

Client: Relixir.ai Agency: Capi Product Services: Framer Design · Web Development · UI/UX Optimization Timeline: September – October 2024

Relixir.ai is an AI-powered platform offering Customer Success Manager as a Service, designed for high-growth SaaS and subscription-based companies.

Its intelligent system helps teams retain self-serve users by automating feedback collection, running reactivation campaigns, and generating insights driven by company data.

Capi Product was trusted to design and develop the new website on Framer, emphasizing clarity, credibility, and conversion — ensuring the product’s AI sophistication was matched by a modern, trustworthy web presence.

Abstract product positioning — The client needed a way to communicate a complex AI solution in a simple, relatable way.

Low conversion visibility — The old landing page lacked clear CTAs and user flow optimization.

Need for scalability — The marketing team required a no-code framework to launch new campaigns quickly.

Design a landing experience that communicates AI intelligence + human connection.

Build a conversion-focused layout optimized for demo sign-ups.

Develop a Framer-based system that allows in-house updates without developer support.

(a) Content & UX Audit We refined the website messaging to make the product value clear within the first scroll — “Automate feedback. Reactivate customers. Grow retention.”

(b) Visual Design A dark, futuristic theme was paired with electric blue accents to evoke trust and innovation. The visual direction balanced modern AI aesthetics with minimal grid-based structure for readability.

(c) Development in Framer We used Framer’s native CMS and animation engine to deliver smooth, high-performance interactions. Micro-interactions such as live feedback mockups and scroll-triggered reveals showcased the product dynamically without heavy code.

(d) Conversion Strategy Strategic CTA placement (“Book Demo” & “Get Started”) reinforced engagement at key touchpoints. Landing sections were A/B tested for clarity and lead performance.

✅ 100% responsive across all devices with lightning-fast performance (97/100 PageSpeed). ✅ Improved user engagement — +35% higher time-on-page post-launch. ✅ Marketing team fully autonomous in updating and cloning pages. ✅ Clear, concise storytelling led to stronger client demo conversion.

“Relixir.ai’s site redefines how AI startups communicate clarity and credibility.”

This project exemplifies Capi Product’s Framer expertise — blending design precision, technical execution, and strategic storytelling to help tech brands stand out in the AI era.

Framer landing page design & development

UI/UX audit & messaging refinement

Interactive animation setup

CMS system for scalable campaign pages