Client: Xplainable Agency: Capi Product Service: Webflow Development · Web App UI/UX · Design System Timeline: May – August 2024

Xplainable.io is a machine learning platform helping startups and enterprises deploy explainable, actionable ML models without deep technical knowledge.

They approached Capi Product to redesign their entire digital presence — from marketing site to web app interface — to make machine learning more human, transparent, and approachable.

Live website: https://www.xplainable.io/

Before the redesign, Xplainable faced several challenges:

Complex messaging: Their product was powerful but hard to communicate to non-technical founders.

Fragmented UX: The website and web app had inconsistent design patterns and visual identity.

Low engagement: Users couldn’t clearly see the platform’s value within the first few seconds.

The main goal was to simplify the product narrative and create an interface that communicates “AI clarity” through both words and visuals.

Capi Product's approach centered on three directions: unifying the brand and product experience, explaining complexity through visuals, and building for scale with a design system and CMS structure ready to support future features and content.

Design System: Establishing a shared library of components, tokens, and rules — so teams build faster and the product stays visually consistent as it grows.

Audit & Research: Examining the existing experience and the market around it — surfacing where users drop off, so design decisions rest on evidence instead of opinion.

Sitemap: Mapping the full content structure and navigation paths — so visitors always know where they are and what comes next.

Visual Direction Concept: Defining mood, color, and typography before production starts — locking the look early instead of debating it late.

Website UI: Designing every screen in detail with clear hierarchy and considered spacing — making the site easy to read, navigate, and act on.

Webflow Development & Handover: Building the approved design into a responsive, CMS-driven site — then handing over a system the team can update without a developer.

40% faster website load times

Near-zero design inconsistencies with a unified visual system.

Improved SEO performance through a faster website.

Lower cognitive load with a consistent hierarchy and modular design.

Xplainable.io is a Machine Learning tool for startups. We redesigned their landing page, web app to ensure clarity and enhance user engagement.