WeRise Logo

Client: WeRise Advisors Agency: Capi Product Service: Logo & Brand Identity Date: October 2024

WeRise Advisors is a management consulting firm dedicated to empowering early-stage AI technology startups, particularly in North America, through their journey from Seed to Series A funding.

Capi Product was approached to design a brand identity system that reflects WeRise’s core mission:

“Guiding founders to rise through the challenges of the tech industry while fostering sustainable growth.”

The goal was to create a logo and visual language that embody trust, innovation, and forward momentum — a visual metaphor for “rising together.”

WeRise Advisors operated in a competitive B2B landscape, where management consulting brands often looked overly corporate or generic. The client wanted something different — a brand that feels:

Strategic, but also human-centered

Modern, yet timeless

Professional, but still approachable

The challenge was to translate WeRise’s philosophy of growth and partnership into a visual identity that resonates with AI startups and tech founders.

We began with a brand discovery workshop to define three pillars that represent WeRise:

Growth – continuous elevation and learning

Partnership – collaboration and trust

Clarity – transparency and insight-driven decisions

These pillars inspired the logo concept — a rising curve composed of geometric balance, symbolizing both the upward trajectory of growth and the steady guidance provided by WeRise.

The “W” letterform was stylized to represent two entities growing together, echoing the firm’s belief in shared success.

Color psychology played a major role:

Deep Navy Blue conveys reliability and intellect.

Bright Cyan Accent adds energy and reflects innovation in AI.

Warm Neutrals maintain approachability and balance.

We explored over 20 initial directions combining symbolism from:

Growth curves, pathways, and arrows (progress)

Abstract lettermarks inspired by “W” and “R”

Minimal geometry to ensure scalability across media

Through iterative feedback with the client, we refined toward a minimal lettermark supported by a strong wordmark using a custom-modified sans-serif typeface for distinctiveness.

We built a modular grid system ensuring perfect optical balance across print and digital use. The typography system aligns with WeRise’s tone — confident, modern, and insightful.

We developed a mini brand guide including:

Logo usage rules (light/dark backgrounds)

Color palette specifications

Typography hierarchy

Social media and pitch deck mockups

✅ A distinct, modern logo representing growth through partnership ✅ Visual system adaptable for pitch decks, websites, and reports ✅ Increased clarity and recognition across digital touchpoints ✅ Positive feedback from founders and partners after rebranding

“Our goal was to create an identity that’s not just seen — it’s felt. The WeRise logo stands for founders who climb, fall, and rise again — with the right partner by their side.”

This project reaffirmed Capi Product’s approach to branding: strategic foundations + timeless design + emotional connection.

Brand Discovery Workshop

Logo & Visual Identity System

Color & Typography Guide

Brand Applications (Pitch Deck, Social Media, Business Card)