Home design & Renovation Website/Responsive design

SID is an innovative mobile application designed for homeowners, real estate companies, and interior designers, providing an immersive way to explore home layouts, visualize spaces in AR, and customize furniture to fit real-world environments. By combining augmented reality with a rich library of layouts and furniture, SID bridges the gap between imagination and execution, empowering users to design their dream space with ease.

We led the full creative and strategic development of SID’s digital presence — from brand identity to UI/UX design and user research. Our goal was to craft a visually compelling and highly intuitive experience that reflects SID’s vision: making home design simple, interactive, and inspiring.

Branding: Crafted a strong visual identity that embodies innovation, creativity, and trust. This included logo design, color system, typography, and brand guidelines.

UI/UX Design: Developed user flows, wireframes, and high-fidelity UI that ensure seamless navigation and delightful interaction.

User Research: Conducted in-depth persona development and behavioral analysis to align product functionality with real-world user needs.

Website Design: Built a marketing website that communicates SID’s core features and value proposition with clarity and emotional impact.

Interactive Prototypes: Created animated mockups to bring the user journey to life and support stakeholder presentations and investor pitches.

SID is more than just an app — it’s a toolkit for turning empty rooms into dream homes. Through a deeply human-centered design process, we helped position SID as a market-ready solution that users can trust, enjoy, and recommend.