TROPEZ is an oyster bar built around the elegance of the French Riviera. TROPEZ offers fresh oysters, fine wine, and vintage champagne in an unhurried, refined atmosphere.

I designed a monogram logo for this brand, featuring two T's in an elegant script typeface. The monogram was designed to feel timeless, elegant, and effortlessly chic, and it gives the identity a luxury feel.

For the primary typeface, I chose Lexend Mega by Bonnie Shaver-Troup, Thomas Jockin, Santiago Orozco, Héctor Gómez, and Superunion. Lexend Mega is a clean, wide, geometric sans serif typeface that I chose for its versatility and simple look. I paired it with Pinyon Script by Nicole Fally, which is an elegant script typeface that brings a luxurious feel to the identity and adds a slightly decorative touch.

The color palette is inspired by mediterranean coastal aesthetics, featuring shades of beige and deep blue. The color palette was inspired by the colors of beach sand, ocean water, and a bright blue sky, capturing the feeling of enjoying a refined meal close to the beach.

I aimed for every detail of this brand to reflect a laid back, timeless luxury. The identity was designed to feel like a long lunch by the water in Saint-Tropez. The goal was to create something that felt unhurried, refined, and effortlessly chic.