Bibé Self-Care — Full Brand

Bibé Self-Care — Full Brand Identity & Strategy

Founded and built a premium DTC skincare brand entirely from scratch.

This is my most complete case study — every decision, from the first sketch to the first sale, was mine.

What I built: → Brand name, concept and positioning → Logo design and complete visual identity → Color palette, typography and brand voice → Packaging design and unboxing experience → Shopify storefront (bibeselfcare.com.br) → Content strategy and Instagram presence → Campaign creative and community building

The strategic foundation: consumer psychology applied to brand building. I used my background as a licensed psychologist to design a brand around how my customer feels — not just what she buys.