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Isabella Taira
Brand Strategist · Psychology-Driven
New to Contra
Isabella is ready for their next project!
Bibé Self-Care — Brand Identity & Creative Direction
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Bibé Self-Care — Full Brand Identity &
Strategy
Founded and built a premium DTC skincare
brand entirely from scratch.
This is my most complete case study —
every decision, from the first sketch to
the first sale, was mine.
What I built:
→ Brand name, concept and positioning
→ Logo design and complete visual identity
→ Color palette, typography and brand voice
→ Packaging design and unboxing experience
→ Shopify storefront (bibeselfcare.com.br (http://bibeselfcare.com.br))
→ Content strategy and Instagram presence
→ Campaign creative and community building
The strategic foundation: consumer
psychology applied to brand building.
I used my background as a licensed
psychologist to design a brand around
how my customer feels — not just what
she buys.
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Brand repositioning campaign for Puraliv —
taking the brand from direct-response
marketing to premium lifestyle editorial.
Directed the full creative shift: from
offer-driven content to outdoor campaign
imagery, lifestyle photography direction,
and a visual language built around
movement, wellness and aspiration.
This is the kind of creative direction
that turns a product into a brand people
want to be part of.
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Creative consulting for Nutrax — a premium
performance wellness brand for men.
Led brand identity, visual direction,
packaging design, and e-commerce strategy
for a supplement brand built around
strength, peak performance and male
wellness.
Defined the full visual language: black
and gold identity system, bold typography,
and high-authority imagery that speaks
directly to a male audience seeking
performance and results.
Delivered a complete DTC experience —
from packaging aesthetic to Shopify
storefront design and campaign direction
— positioning Nutrax as the premium
choice for men who demand more.
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Brand Strategy Template Kit — Digital Product
Designed and built a complete brand strategy
toolkit delivered as a structured Notion
workspace — built for founders, marketers,
and creative consultants across any industry.
The kit was developed using the same
psychology-driven frameworks I built while
founding Bibé Self-Care and consulting for
two wellness brands through full brand
repositioning and launch.
Scope of work:
→ Developed 6 strategy templates covering
brand positioning, audience psychology,
brand voice, visual identity direction,
content strategy and brand audit
→ Applied consumer psychology principles
to structure each template around how
people actually think, decide and buy
→ Designed the full information architecture
of the Notion workspace for intuitive,
sequential use
→ Built for founders launching a brand,
marketers leveling up their strategy,
and consultants building their toolkit
→ Written entirely in English for
international market
The result is a plug-and-play strategy
system that turns brand building from
guesswork into a structured, repeatable
process — without hiring an agency.
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Founded and built Bibé Self-Care from zero —
a Brazilian skincare brand designed around
how people feel, not just what they buy.
Developed everything from the ground up:
brand name, visual identity, packaging design,
Shopify storefront, content strategy, campaign
direction, and community management.
Built a recognizable visual identity that
positioned Bibé as a premium Gen Z skincare
brand from day one — with no agency,
no team, just strategy and creative direction.
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Puraliv came to me as a product-first DTC brand —
heavy on offers, light on identity.
I repositioned it into a premium wellness brand
with a cohesive visual system, elevated aesthetic
direction, and a brand story that connects before
it converts.
Scope: brand repositioning, visual identity,
creative direction, packaging aesthetics, and
social media strategy from the ground up.
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