Isabella Taira

Founded and built from zero — brand identity, packaging, Shopify storefront, campaign direction, and community. Zero agency. Every decision mine.

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Bibé Self-Care — Full Brand Identity & Strategy

Founded and built a premium DTC skincare brand entirely from scratch.

This is my most complete case study — every decision, from the first sketch to the first sale, was mine.

What I built: → Brand name, concept and positioning → Logo...

Brand Strategy Template Kit — Digital Product

Designed and built a complete brand strategy toolkit delivered as a structured Notion workspace — built for founders, marketers, and creative consultants across any industry.

The kit was developed using the same psychology-driven...

Founded and built Bibé Self-Care from zero — a Brazilian skincare brand designed around how people feel, not just what they buy.

Developed everything from the ground up: brand name, visual identity, packaging design, Shopify storefront, content strategy, campaign direction, and...