Complete Brand Identity & Strategy for DTC SkincareComplete Brand Identity & Strategy for DTC Skincare
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Isabella's avatar
Isabella Taira
pro
• Jun 8
Bibé Self-Care — Full Brand Identity & Strategy
Founded and built a premium DTC skincare brand entirely from scratch.
This is my most complete case study — every decision, from the first sketch to the first sale, was mine.
What I built: → Brand name, concept and positioning → Logo design and complete visual identity → Color palette, typography and brand voice → Packaging design and unboxing experience → Shopify storefront (bibeselfcare.com.br) → Content strategy and Instagram presence → Campaign creative and community building
The strategic foundation: consumer psychology applied to brand building. I used my background as a licensed psychologist to design a brand around how my customer feels — not just what she buys.
Brand StrategyEntrepreneurial LeadershipProduct DesignAdobe IllustratorCanvaShopify
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started