The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Just published my latest case study ā Neutrogena, Reimagined.
A fictional brand strategy concept exploring what happens when
a science-backed legacy brand finally speaks Gen Z's language.
The products were always good.
The design just needed to catch up.
What I worked on:
ā Brand repositioning strategy
ā Visual identity direction
ā Packaging concept
ā Digital experience
ā Talent-brand alignment (yes, the Tate McRae comments were real)
This is the kind of work I live for ā finding the gap between
what a brand is and what it could feel like.
Open to brand strategy & creative direction projects.
This is a solid piece of work š„ You can really see the skill and dedication behind it. Keep building and improving excited to see what you create next
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Many wellness brands promise calm, balance, and self-care.
But when you look at their branding, it tells a completely different story.
Too much noise.
Too many competing elements.
No clear feeling.
People don't connect with wellness brands because of a logo.
They connect with how the brand makes them feel.
For this concept, I explored a visual identity for a wellness brand called Mora.
A softer color palette, refined typography, and simple brand applications designed to create a sense of calm before a customer even interacts with the product.
Because every touchpoint matters.
So if you're building a wellness brand, ask yourself
Does your visual identity reflect the feeling you want customers to associate with your business?
Brand Fashion Ecommerce Platform | Elevating Product Discovery, Customer Engagement & Online Sales
Nice UI!!!š„
A necklace isn't just an accessory, it's a statement.
For this project, I created a luxury product animation designed to highlight every detail, sparkle, and curve of the piece while creating a premium visual experience for social media.
The goal was simple: transform a product into a story that captures attention, builds desire, and stops the scroll.
āØ Luxury visuals
āØ Elegant motion
āØ Designed for engagement
What do you think, would this catch your attention on your feed? š
#JewelryMarketing #NecklaceDesign #LuxuryJewelry #ProductAnimation #MotionDesign #VideoEditing #ContentCreation #SocialMediaMarketing #InstagramReels #VisualStorytelling #JewelryBrand #FashionJewelry #LuxuryBranding #ShortFormVideo #DigitalMarketing
ā¢ Jun 9
Beautiful
Challenges
View all
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatās yours right now?