Sarah KEFIF
Performance creative strategist | Growth partner
New to Contra
Sarah is building their profile!
the most comepelling copy comes directly from the VoC
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The DTC founder who's been through three agencies has one thing in common.
Each one brought a process.
None of them brought a diagnosis.
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hooks are 80% of the creative strategy
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luvletter : Food & Beverage / Matcha DTC
Revenue had plateaued at ~$30k/month. The product was strong, the budget was consistent, and the ads looked fine. That was the problem, they looked fine.
Rebuilt the entire creative strategy from the angle layer up. New hook architecture, psychology-led messaging, and a structured testing framework built around buyer intent, not product aesthetics.
Result: Revenue grew from ~$30k to ~$120k/month. Same product. Same budget. Creative was the only variable.
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