Isabella Taira's Work | ContraWork by Isabella Taira
Isabella Taira
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Isabella Taira

Brand Strategist · Licensed Psychologist

New to Contra

Isabella is ready for their next project!

Followed by Markus W, LOGO D, and Isabelle M

Campo Grande, Brazil

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Campo Grande, Brazil

Cover image for Neutrogena Reimagined — Brand Strategy
Neutrogena Reimagined — Brand Strategy
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Cover image for Bibé Self-Care — Brand Identity & Creative Direction
Bibé Self-Care — Brand Identity & Creative Direction
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Cover image for Bibé Self-Care — Full Brand
Bibé Self-Care — Full Brand Identity & Strategy Founded and built a premium DTC skincare brand entirely from scratch. This is my most complete case study — every decision, from the first sketch to the first sale, was mine. What I built: → Brand name, concept and positioning → Logo design and complete visual identity → Color palette, typography and brand voice → Packaging design and unboxing experience → Shopify storefront (bibeselfcare.com.br (http://bibeselfcare.com.br)) → Content strategy and Instagram presence → Campaign creative and community building The strategic foundation: consumer psychology applied to brand building. I used my background as a licensed psychologist to design a brand around how my customer feels — not just what she buys.
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Cover image for Brand repositioning campaign for Puraliv
Brand repositioning campaign for Puraliv — taking the brand from direct-response marketing to premium lifestyle editorial. Directed the full creative shift: from offer-driven content to outdoor campaign imagery, lifestyle photography direction, and a visual language built around movement, wellness and aspiration. This is the kind of creative direction that turns a product into a brand people want to be part of.
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