Creative consulting for Nutrax — a premium
performance wellness brand for men.
Led brand identity, visual direction,
packaging design, and e-commerce strategy
for a supplement brand built around
strength, peak performance and male
wellness.
Defined the full visual language: black
and gold identity system, bold typography,
and high-authority imagery that speaks
directly to a male audience seeking
performance and results.
Delivered a complete DTC experience —
from packaging aesthetic to Shopify
storefront design and campaign direction
— positioning Nutrax as the premium
choice for men who demand more.
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Posted Jun 8, 2026
Creative consulting for Nutrax — a premium
performance wellness brand for men.
Led brand identity, visual direction,
packaging design, and e-commerce strateg...