Puraliv came to me as
Isabella Taira
Puraliv came to me as a product-first DTC brand —
heavy on offers, light on identity.
I repositioned it into a premium wellness brand
with a cohesive visual system, elevated aesthetic
direction, and a brand story that connects before
it converts.
Scope: brand repositioning, visual identity,
creative direction, packaging aesthetics, and
social media strategy from the ground up.
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Posted Jun 4, 2026
Puraliv came to me as a product-first DTC brand — heavy on offers, light on identity. I repositioned it into a premium wellness brand with a cohesive visual ...
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