Recharged By Nature is 100% Wildcrafted Sea Moss. The brand boasts, in just one scoop, you get a Vegan, Non-GMO, Gluten Free, Ethically Sourced Multi-vitamin supplement.

Branding Strategist, Social Media Manager

The founders had a problem. Their previous product design wasn't on-par with the high-quality product that they were offering. They needed a complete redesign to tell a more holistic, sustainable story. A brand new identity system, that cohesively wove together strategic brand identity, packaging, and an engaging social media content strategy.

These visuals needed to reflect and reinforce the company's ethos of that combines simple and clean ingredients, ethical sourcing, and ease of consumption.

A complete redesign with a premium look and feel. A clean and concise visual for the customer to clearly see the benefits of the product. The re-design brought in a new visual language that uses color and space to bring function and flair to the packaging.

Deliverables: Logo Suite, Label Design, Branding Style Guide, Social Media Designs, Social Media Management

A minimal, yet vibrant design to mirror the simple, yet nutrient packed supplement.

The social media strategy was simple, but involved a few moving parts. The prioritization of videos to showcase real use-cases of the product was key in driving engagement and growing a loyal follower base. Recipes, testimonials, client reviews, were all part of the videos that were shared. In contrast to the 3-dimensional video, 1-dimensional text posts that sported the same colors and font of the logo was necessary in drawing the viewers in. The text posts were great to advertise sales, new releases, and showcase ingredients.