Website & Brand Identity Design | WACRIA Foundation

🎬 WACRIA Foundation Inc. is a non-profit organization that support educational indicatives and business opportunities for women and children in Cameroon & Rwanda.

📌 As a newly established organization, WACRIA Foundation needed a distinctive design language that encapsulated both the simplicity and gravity of education and economic disparities across Africa.

📌 The design aimed to be minimal yet powerful, ensuring that every visual element served a purpose. By embracing simplicity, the brand's identity communicates a sense of transparency and trustworthiness while drawing attention to the serious nature of their work. The resulting design language evokes a bold yet welcoming aesthetic that underscores WACRIA Foundation’s dedication to real, impactful change.

✅ Logo Design

✅ Website Design

✅ Social Media Design

✅ Flyer Design

✅ Merchandise Design

📌 The main logo and sub-logo were crafted to embody clarity and purpose. The minimalist approach underscores the foundation’s dedication to addressing complex social issues in a straightforward manner.

📌 To support WACRIA’s strong focus on writing and journalism—especially stories highlighting human rights perspectives—the website was designed to be both visually appealing and highly functional.

🧨 A standout feature is the "Conversation" section, which serves as a platform for live, global essay submissions (think: long-form tweets). This interactive design encourages community involvement and fosters a sense of belonging among contributors. This section was nested in the "Essays" page.

📌 Annual progress reports, like the one shown here, were designed for distribution to stakeholders and donors. These flyers are both informative and visually appealing, effectively communicating the foundation’s mission and milestones.

📌 Merchandise design for WACRIA incorporated the foundational black-and-white theme to maintain consistency and reinforce brand recognition. This simple yet impactful approach ensured that every item conveyed the essence of the foundation's message.