Don't Tell LA is an event series by DLSNFRNDS, which combines night-life & holistic health. I was tasked to develop branding and marketing strategy for one of their events called The Henjoyment Party.

Branding Strategist, Event Designer, Marketing Strategist, Social Media Management, Content Producer

LA's nightlife is saturated with events and marketing for those events. How was this event going to stand out amongst the crowd?

A memorable design and strategic approach, that leaned into the brand's commitment to curating memorable events. The visual choices are an ode to POP! Art style of the 90's, popularized by Hip Hop Culture. This successfully executed vision is backed by cohesive branding and a unique perspective on nightlife and pop-culture. The event itself was stacked with a line-up of DJ's, Hosts, and Promoters. Each participant was showcased, each receiving an individualized flyer and "code" for their audience to use as a discount when purchasing tickets at checkout.

A fresh brand identity system for a fresh new event. This included logo, type, colors, and engaging flyers, social media (Instagram & TikTok) content; and a compelling strategy to drive online engagement, display event information clearly. Designs and content were showcased across social media and in print. These visuals needed to echo and emphasize the brand's bold mission to bring new and improved ideas to Hollywood's already saturated night-life scene.

Deliverables: Naming, Logo Suite, Flyer Designs, Branding Style Guide, Staff Merch, Content Production (photo/video), Social Media Management, Strategy Implementation

✅ Logo design

✅ Don't Tell LA was intentionally named that way: to create confusion and ultimately generate buzz.

✅ Henjoyment is "healing" & "enjoyment" put together; to highlight the healing which can be found through dance and play.

✅ Managed Team of (5) Content Creators, Copywriters, and Social Media Coordinators to create engaging photography and video content, write captions, post at a timely manner, & more.

✅ Developed advertisement campaigns, utilizing Google Ads & Meta Business Solutions.