InfoAnalytics is a data analytics company that had outgrown their visual identity. With Mobile World Congress 2025 on the horizon, they needed a brand that could hold its own in a room full of enterprise tech companies competing for attention.

Starting in summer 2024, we built a modular identity system designed to flex across contexts: a Framer landing page for pre-event outreach, booth graphics for the event floor, business cards for face-to-face meetings, and a presentation deck for follow-up conversations.

The system gave them a consistent, confident presence across every touchpoint at MWC, from the first LinkedIn message to the post-event pitch.

The project included logo design, colour palette, typography, icons, and a comprehensive brand toolkit to ensure consistency across platforms. The aim was to balance innovation with approachability, creating a clean, modern aesthetic that supports their mission of making complex data feel intuitive and accessible.