Thought Leadership Design for Danny Goldberg by Hayley CantorThought Leadership Design for Danny Goldberg by Hayley Cantor

Thought Leadership Design for Danny Goldberg

Hayley Cantor

Hayley Cantor

Verified

Danny Goldberg's Keynote speaker Editorial design system

Signalling strategic authority, capturing new audiences and nuturing existing ones through a content ecosystem.

Danny Goldberg is a workplace performance strategist and keynote speaker who works with some of the world's leading organisations. Following implementing a complete rebrand with him, when he repositioned from speaker to strategist, everything had to level up.
Quarterly lead magnet, and audience nurturing
Quarterly lead magnet, and audience nurturing
Once we had the full rebrand and had levelled up Danny's brand identity to match his goals for the future, we worked together to build everything the new positioning needed to stay alive: lead magnets for his Substack and website, post-event guides for clients, a speaker overview PDF for bookers, YouTube covers, quarterly trend reports, and long-form content downloads — all on-brand, all designed to move his audience from curious to committed. Danny now has a brand and content system that works at the level he's operating at — one that signals strategic authority the moment someone lands on it, and keeps them engaged long after the talk ends.
Editorial system created for guides and lead magnets
Editorial system created for guides and lead magnets
Danny's personal touch and smile is visible across all touchpoints
Danny's personal touch and smile is visible across all touchpoints
Series of Youtube covers that are consistent with his entire online presence
Interactive toolkit designs leaving the audience with memorable and actionable takeaways from his talks.
Interactive toolkit designs leaving the audience with memorable and actionable takeaways from his talks.
Global overview of the speaker kit that helps Danny to book events
Global overview of the speaker kit that helps Danny to book events
The High-Performance Operating System that Danny has coined to support teams in organisations to meet their goals.
Like this project

Posted May 14, 2026

From Substack lead magnets to quarterly trend reports: editorial design that is making Danny Goldberg's new positioning as a strategist impossible to ignore.

Likes

0

Views

0

Timeline

Apr 7, 2026 - May 3, 2026

Clients

BOG Consulting