SUCO Sessions Visual identity by Hayley CantorSUCO Sessions Visual identity by Hayley Cantor

SUCO Sessions Visual identity

Hayley Cantor

Hayley Cantor

SUCO Sessions Visual Identity

SUCO is electronic music meditation designed to cultivate feelings of love, freedom and gratitude. The name originally comes from SUnshine COllective. SUCO sessions combine various science-based practices with electronic music, binaural beats and immersive visualisation techniques.
Affirmation card design
Affirmation card design
With the growth in popularity of these active meditation sessions, SUCO was in need of a visual direction for the brand and a refresh that would allow them to create an infinite range of promotion visual materials.
The project involved building a visual system that could be easily applied by SUCO’s quickly evolving small staff team, including a series of light leaks and illustrations to bring colour, life and concept to the brand.
Custom light leak for photography
Custom light leak for photography
Moodboard
Moodboard
Logo variations
Logo variations
3 symbols to represent the 3 pillars of the brand
3 symbols to represent the 3 pillars of the brand
Colour palette explanation
Colour palette explanation
Instagram samples
Instagram samples
Logo version for headset
Logo version for headset
Promotional stickers
Promotional stickers
Brand guidelines
Brand guidelines
Photographic guidelines
Photographic guidelines
Sample stories for event promo (Instagram)
Sample stories for event promo (Instagram)
Typeform with branding applied
Typeform with branding applied
Instagram feed with updated brand identity
Instagram feed with updated brand identity
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Posted Mar 3, 2025

Visual design system developed for SUCO– electronic music meditation designed to cultivate feelings of love, freedom and gratitude.