Rowan Black - Tattoo Artist Portfolio & Booking Site

Rowan Black is a tattoo artist specializing in blackwork who operates a private, appointment-only studio. The website needed to feel like an extension of his craft - bold, intentional, and unapologetically premium.

Most tattoo artist websites either look outdated or blend into the same Instagram-feed aesthetic. Rowan needed something that communicated exclusivity and skill while still being functional enough to drive appointment requests. The design had to attract clients who value craftsmanship over walk-in convenience.

I built the visual identity around a stark black-and-white palette with off white accents a natural fit for a blackwork specialist. The typography is minimal and editorial, letting the tattoo photography do the heavy lifting while maintaining a high-end gallery feel.

The layout balances portfolio showcase with conversion. Every section reinforces either trust (artist bio, process breakdown, testimonials) or action (appointment booking, contact form).

Headline that filters: "The Kind of Tattoo You Won't Regret" - speaks directly to clients who want quality over price

"On The Board" portfolio: A corkboard-style gallery with polaroids and sticky notes that feels personal and authentic, showing work-in-progress and completed pieces with dates

4-step process section: Takes potential clients from "Share Your Idea" through "Keeping It Sharp" aftercare - reduces anxiety for first-timers

Artist-forward storytelling: "Meet The Artist" section builds connection before asking for the booking

Quote as social proof: "Black ink is timeless - it doesn't follow trends or fade with fashion" reinforces the artist's philosophy and attracts aligned clients

Appointment-only positioning: No walk-ins, no flash sales - the scarcity is the selling point

Tools: Figma, Framer, Mid Journey

[Live Preview →] https://tattooed.framer.website/