Steven W - Videography Business Website

Denis

Denis Faerman

Steven is a videographer based in Israel who helps businesses create video content that drives real results. He needed a website that matched the quality of his work - professional, modern, and built to convert visitors into booked clients.
The Challenge
Videographers often struggle to differentiate online. Their websites either look like generic templates or focus too heavily on flashy visuals without clear paths to conversion. Steven needed a site that showcased his work while making it dead simple for business owners to understand his value and take action.
The Approach
I designed and developed a bold, dark-themed site with purple accents - a palette that feels creative and premium without being overwhelming. The dark background lets the video work pop while maintaining a cinematic atmosphere that aligns with his brand.
The layout prioritizes conversion at every scroll: a results-focused headline in the hero, social proof through client logos and testimonials, a clear 3-step process to reduce friction, and multiple CTAs strategically placed throughout.
Key Design Decisions
Results-driven messaging: "Videos that Drive Real Business Results" — leads with outcomes, not features
Trust architecture: Client logos, testimonials, and "Trusted by 100+ happy businesses" all visible early
Process transparency: A simple Discovery → Filming → Editing breakdown removes uncertainty for first-time buyers
FAQ section: Addresses objections before they become deal-breakers
Dark UI with purple accents: Cinematic feel that complements video content
Development
Built with Next.js for performance and SEO, with Medusa integrated as a headless CMS. This gives the client full control over their portfolio - they can log into an admin dashboard and upload new videos without needing a developer. The site also features smooth animations throughout to enhance the viewing experience and reinforce the cinematic quality of Steven's work.
Originally developed in Hebrew with RTL layout, then adapted to English LTR for this portfolio presentation.
Tools: Figma, Next.js, MedusaJS CMS
[Live Site (Hebrew) →] https://steven-media.com/
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Posted Oct 1, 2025

Designed and developed a conversion-focused website for an Israeli videographer- built to showcase his work, build trust, and turn visitors into booked clients.