POWER CUP

Developed a sub-brand for Lego Education Monterrey to represent their robotics division. They sought a brand that would appeal to young children and inspire them to explore the world of robotics further. The aim of POWER CUP is to encourage, educate, and offer a platform where kids can unleash their creativity and challenge themselves. Additionally, the brand hosts an annual robotics competition, which would take on the same name, which serves as the culmination of the entire experience. Undertook the naming, branding, and campaign development for the integration of the brand into the market.