let it bloom

For a class assignment, we were asked to create an entirely new brand; I chose a florist company. The name 'Let it Bloom' not only alludes to the blossoming of flowers but also lent itself to various slogans like 'Let Love Bloom,' capturing the sentiments often conveyed through the act of gifting flowers.

For this project, I decided my made up client was named Jimena Escobar. The logo design seamlessly blends a hummingbird motif with her initials, JE. The body of the bird is derived from the letter 'J,’ while the wings, which can also function as independent graphic elements that represent flower petals, come together, forming an abstract reference to the letter 'E'

in a visually engaging way.