Hecho a Mano con Alma

Our objectives extended beyond boosting sales. We wanted to fulfill our client's wish to inform and raise awareness among people about the Huichol culture while fostering cultural appreciation through their creations. We accomplished this through our core concept: 'Hecho a mano con alma,' meaning 'Handmade with soul.'

Our graphics were inspired by the chakiras’ (the elements used to create their designs) colors, elements the Huichol people mentioned were important to their culture and elements that represent Monterrey. Implemented with overlapping colors to represent the fusion between the Huichol culture and the city of Monterrey.