Custodi is a private peer-to-peer payment application I conceptualized with Emily Menedez, a full stack Engineer. I focused on branding and designing from the ground up during a 36-hour hackathon in New York City. What started as a build challenge became a full product; complete with brand identity, UX design, marketing copy, and a live landing page shipped as a startup.

The concept: a Cash App-style payment experience where financial privacy is the default, not a feature you turn on. Every transaction is hidden on-chain by zero-knowledge cryptography. Every send passes through a behavioral AI safety check before money moves.

I owned the entire product design surface — from brand to launch. That included developing the visual identity around a deep violet palette that communicates security, premium quality, and crypto-native credibility. I wrote all copy from the tagline "Your finances, guarded" to the pitch narrative delivered live to judges from Venmo, Coinbase, and the Ethereum Foundation. I designed and built 8 application screens covering the full transaction experience — dashboard, send flow, privacy confirmation, safety verdicts, and transaction history. And I built and shipped a Framer landing page to position Custodi as a real startup ready for users.

Privacy should feel safe, not technical. Every design decision — the dark backgrounds, the single violet accent, the three lock icons on the confirmation screen — was made to communicate trust without requiring users to understand zero-knowledge proofs or blockchain infrastructure. Complex technology. Simple experience.

Full brand identity — color system, typography, visual language

8 UX/UI screens built in React + Next.js

Marketing copy — tagline, landing page, pitch narrative

Framer landing page

Live pitch to industry judges in NYC

Link to Framer Landing Page