Revamping former Miss Nevada's $2M Sales Page

A few weeks ago, I got a message from Lisa Song, former Miss Nevada and an 8-figure entrepreneur known for her powerful coaching programs. She had a sales page that had already generated over $2 million, but she knew it was time for a strategic refresh.

Her goal? To make the page more story-driven and emotionally compelling — spotlighting the success stories of her students rather than focusing solely on her own achievements.

She wanted a fresh perspective from someone who understood conversion psychology, storytelling, and Kajabi — so she reached out to me to lead the transformation.

The original page was already performing well, but it leaned heavily on authority and testimonials. Lisa wanted to take it further by:

Making her student transformations the hero of the page.

Strengthening the emotional connection between the reader and the stories.

Creating smoother transitions that naturally guided visitors to book a call with her sales team.

Ensuring the copy, visuals, and design worked cohesively to convert at an even higher level.

1. Deep-Dive Strategy Call We started with a strategy session to review her funnel performance, current conversion rates, and audience behaviour. From there, we mapped out exactly where the messaging could be tightened — and where emotion and storytelling could drive stronger results.

2. Copy Audit & Wireframing I did a full audit of the existing sales page, highlighting which sections needed structural or copy flow improvements. Then, I created a new wireframe layout that built a clearer emotional journey — from inspiration → transformation → action.

3. Story Integration Together, we selected the most powerful student stories to feature. I rewrote them as mini case studies that showed tangible before-and-after results. Each one was strategically placed to build credibility and empathy as readers scrolled.

4. Conversion-Focused Copywriting Every headline, CTA, and paragraph was rewritten to serve one goal: get visitors to book a call. We also adjusted the tone to feel more personal, conversational, and emotionally aligned with her audience’s aspirations.

Beside the standard testimonial spots, I also included quotes throughout the copy to make it stronger and really have that focus on student succes stories.

5. Design Alignment Once the copy was approved, I collaborated with Lisa’s design team to ensure the visuals amplified the story — using colour psychology, hierarchy, and layout flow to enhance clarity and conversion.

Working with Lisa was a dream. She was clear about her goals, trusted the process, and valued strategic input. We worked in a collaborative rhythm: strategy call → draft → feedback loop → implementation. Everything moved efficiently and with a shared focus — creating a final page that felt powerful, authentic, and results-driven.

The new sales page is now ready to go live and will be implemented in her active funnels this week. It’s a perfect blend of:

Emotional storytelling that connects deeply.

Strategic copy that moves readers to action.

Clean design alignment for clarity and flow.

I’m proud of how it turned out — not just because it looks and reads beautifully, but because it feels aligned with Lisa’s mission to empower transformation.

This project reminded me why I love this work so much — it’s not just about conversions. It’s about helping clients tell stories that move people and drive real business growth at the same time.