High-Converting Membership Funnel for Pilates With Purpose

Client: Pilates With Purpose Offer: Monthly Pilates Membership Platform: Kajabi Services: Funnel Strategy, Sales Page Copywriting, Offer Positioning, User Journey Optimisation

Pilates With Purpose is not just another online workout membership. It’s a carefully designed movement system built around intelligent, anatomy-led Pilates that helps people improve posture, strength, mobility, and confidence without pain or burnout.

The goal of this project was to create a membership funnel that clearly communicated the transformation, built trust, and guided potential members from frustration and discomfort to confidence in their body and movement.

The offer itself was strong, but the messaging needed to do more than describe classes.

The funnel had to:

Speak to people who had tried everything and were tired of quick fixes

Address pain points like posture issues, desk-related tension, and fear of injury

Clearly differentiate Pilates With Purpose from generic online workouts

Build emotional connection and authority, not just list features

Convert visitors into long-term members, not one-time buyers

This meant creating a sales experience that felt supportive, intelligent, and deeply human, while still driving action.

I built the funnel around story-driven copy and clarity-first structure, making sure every step felt intentional and aligned with the brand’s values.

Deep audience-focused copywriting I crafted messaging that mirrored the inner dialogue of the ideal member, frustration with pain, disappointment with past workouts, and the desire to feel strong and capable again.

Clear transformation-led positioning Instead of selling “Pilates classes,” the funnel sells outcomes: better posture, pain-free movement, confidence, and long-term body trust.

Sales page structure optimised for conversion The page guides visitors through awareness, validation, authority, and decision-making without pressure, using testimonials, storytelling, and clear next steps.

Membership funnel logic inside Kajabi I structured the flow to support trials, ongoing membership engagement, and upsell opportunities, ensuring a smooth user experience from first click to checkout.

The final funnel:

Positions Pilates With Purpose as a premium, expert-led membership

Builds trust through education, empathy, and authority

Converts visitors by focusing on how the body feels, not just how it looks

Supports long-term retention by setting the right expectations from day one

The membership now feels like a complete journey, not just a collection of videos, and clearly communicates why this approach to Pilates is different, safer, and more effective.

This funnel succeeds because it combines:

Strong emotional storytelling

Clear, confident positioning

Conversion-focused structure

A deep respect for the audience’s lived experience

It was a project where strategy, copy, and purpose came together beautifully, and one I genuinely loved working on.