Officine Italia: Three ways into Italy
Will Derman
Speak it, cook it, or go
Three ways into Italy, and the first screen offers all of them instead of asking which sort of visitor you are.
From Johannesburg, Officine Italia teaches the language, runs cooking workshops and sells travel. The three share only the country they point at, and anyone might buy any of them, so the site presents three trades as one business. I designed the identity, and designed and built the website.
Colour and type
The mark, applied
The mark has to work equally on a grammar lesson, a kitchen and a coach tour without tilting toward one. A gondola does the job.
The website
Cook leads through to the schools and Travel through to seven Italian regions, each going as deep as it needs to. A booking finishes where it began.
In context
Study it, cook it, or fly.
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Posted Sep 13, 2026
Identity and website for a Johannesburg business selling Italian classes, cooking workshops and tours of Italy, all three offered on the first screen.
