The Ogese Group: One parent mark, three businesses by Will DermanThe Ogese Group: One parent mark, three businesses by Will Derman

The Ogese Group: One parent mark, three businesses

Will Derman

Will Derman

Media, ventures and property, under one mark

One group site, and a first screen that introduces all three businesses, because someone looking for one rarely knows the others exist. The Ogese Group owns Makao, Ventures and Media, each trading in its own market across the continent. I refined the existing group logo and designed and built the site.

Colour and type

The system

A broadcaster, an investor and a property business have no business resembling each other. The mark endorses all three while leaving them distinct.
Optima takes the short lines and Playfair everything past a heading, so a heading and a paragraph never share a voice. Deep gold, warm grey and onyx sit underneath. Each business has its own section, signed off by the same unchanging mark.

The website

The three businesses

Little in common beyond ownership, and a single mark that states exactly that.
Like this project

Posted Sep 13, 2026

Logo refinement and group website for a pan-African holding company whose three businesses share an owner and little else, all introduced on the first screen.