1800 Remodel Brand Identity

For 1800Remodel, I worked on transforming their existing logo into a complete branding system. The owner provided the logo, and from there my job was to build the entire visual world around it - giving the brand a clear personality and direction.

One of the most enjoyable parts of this project was creating Artie, their AI-inspired “genius assistant,” who became the face of the brand’s communication. Alongside that, I developed a full icon set, social media look-and-feel, packaging concepts, truck wrap, marketing materials, and a complete typography and color system.

Adobe Illustrator and Figma were used throughout the project to ensure visual consistency across every touchpoint.

The goal was to create a brand identity that feels warm, intelligent, and trustworthy - something homeowners can instantly recognize.