Three River Branding System Development

Three River is a leadership consulting firm focused on helping organizations navigate transformation, develop resilient leaders, and build future-ready cultures.

My role was to create a full branding system that would position Three River as a trusted, modern, and strategic partner in the leadership space.

The project began with a deep dive into the company’s philosophy. Three River blends insight, strategic advisory, and leadership development, so the identity needed to communicate:

professionalism without corporate stiffness

a sense of flow, clarity, and transformation

trustworthiness for senior-level stakeholders

modernity suitable for the AI-era leadership landscape

This conceptual foundation informed the visual system from start to finish.

The logo was developed to symbolize clarity, movement, and alignment — core themes in the Three River methodology. The final mark is refined and versatile, easily adapted for both digital platforms and large-scale print.

A carefully structured palette built for a sophisticated, conservative, and trustworthy brand. The tones balance strength with calmness, making the identity suitable for consulting, coaching, and strategic workshops.

A modern, elegant type hierarchy designed for legibility in reports, presentations, web layouts, and long-form content. The type system creates a consistent voice across all materials.

After defining the core identity elements, the next stage was bringing the brand to life across all touchpoints.

I designed:

Stationery: business cards, letterhead, and document templates

Website favicon & digital assets: ensuring brand continuity across online environments

Billboards and large-format collateral: for events, workshops, and city advertising

Presentation templates: polished slide designs for keynote sessions, strategic decks, and executive workshops

Social media direction: layout system, grid structure, content rules, image use, and branded templates to maintain consistency across platforms

Website design: creating a clean, structured, and professional homepage and interior pages aligned with the full identity

Each asset was designed to support the firm’s credibility and help their communication feel unified from the first touchpoint to the last.

The identity system was developed using:

Adobe Illustrator for the logo and vector assets

Adobe Photoshop for visual mockups and imagery

Adobe InDesign for presentations and printed materials

Figma for website design and social media templates

This multi-platform workflow ensured flexibility, precision, and easy implementation across digital and print.