Paradigm Shift | Brand Identity
Andrei Sirbu
Paradigm Shift is a forward-thinking software development and design company in the UAE, dedicated to creating innovative solutions that prioritize human needs and break conventional boundaries. I developed a full visual identity to reflect this unique mission.
Key deliverables:
Logo design
Full brand color palette
Typography system
Brand patterns and visual motifs
Website favicon
Stationery set (business cards, letterhead, envelopes)
Outcome:
The result is a clear, modern visual identity that captures Paradigm Shift’s bold, people-centric approach. The branding is cohesive across digital and print, establishing a strong foundation for their growth and future applications.
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Posted Nov 19, 2025
The branding is cohesive across digital and print, establishing a strong foundation for their growth and future applications.
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