Rafa Sauna Lounge Branding
Andrei Sirbu
RAFA Sauna is a luxury wellness brand offering premium sauna experiences. I developed a complete visual identity system tailored to the brand’s sophistication, relaxation, and exclusivity.
Deliverables included:
Logo design
Website favicon
Typography system
Brand color palette
Brand elements applied to physical assets: door signage, t-shirts, towels
Stationery and print collateral
Large format billboards
Social media templates
Price lists and gift cards
Outcome:
The branding elevates RAFA Sauna’s market presence, giving it a consistent high-end look across every touchpoint - from luxury towels to digital campaigns. The identity aligns with the brand’s promise of ultimate wellness and premium experience.
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Posted Nov 19, 2025
Rafa is more than a sauna — it is a sanctuary of stillness, renewal, and refined ritual. I created full brandi identity for the Rafa
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