From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARD📊 The ...
Sara Baptista
From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARD📊
The Challenge: Manual budget tracking resulted in zero visibility. Budget was overspent by $1,875 (3.91%)🚩; the client lacked actionable insight on spending.
The Solution: Implemented a dynamic Excel dashboard for real-time oversight and Data Visualization. Key insights:
🛑Critical Overspend: Flagged Digital Content (23.5% over) and Incentives (11.9% over).
Reallocation: Identified Brand Activations (4.8% under), allowing $867 reallocation.💰
Cash Flow: 📉 Highlighted chaotic spikes in Jan (+29.9%) and Apr (+26.8%).
The Outcome & Next Step: Client has a one-click system for strategic decisions.🚀 Next step: Merge expense data with sales to calculate Net ROI and drive profitability.
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Posted Dec 26, 2025
From Chaos to Clarity: MARKETING BUDGET ROI DASHBOARD📊 The Challenge: Manual budget tracking resulted in zero visibility. Budget was overspent by $1,875 (3...
